A new era of
Italian jewelry

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We think jewelry is the ultimate form of self-expression, which is why La Daje specializes in effortless, everyday designs for the modern woman. Handcrafted in Northern Italy, we are ushering in a new era of Italian jewelry, re-imagining old-world styles in a chic and sophisticated way.

At La Daje, our mission is to create jewelry that is modern, sophisticated, and most importantly, bold. We believe jewelry can make a statement without being over-the-top. With the right pieces - a pair of gold huggies, artfully layered chain necklaces, a monogram pendant - you can give new life to a look as simple as jeans and a t-shirt.

"DAJE" is the Italian word dai, (pronounced da-yeh), said in a Roman dialect. It roughly translates to “come on!” and is used to signify excitement or encouragement. Daje embodies exactly what we’re about: encouraging women to be confident, sexy, and a little bit rebellious. Turning even the most reserved woman into a bold trendsetter is the power of La Daje.

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Ethically Made in Italy

Our jewelry is handcrafted and ethically made in Northern Italy using only the finest precious metals. La Daje founder Carmen Meli collaborates with professional jewelers to bring her carefully curated designs to life. Expert craftsmanship and luxurious materials, like Sterling Silver and 18k Gold Vermeil, ensure all La Daje pieces are made to last. An Italian jewelry label through and through, the entire design and manufacturing process takes place in Italy.

Founder Carmen Meli designs all La Daje pieces locally in Italy, taking inspiration from Italian culture, European fashion, and the latest industry trends. The design process often begins with a simple drawing, which Carmen then transforms into a piece full of character, colour, and expression.

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